This digital campaign was conceptualized as a satirical response to everyday sexism, from street harassment to professional creepiness.

Styled after the iconic “For Dummies” book covers, this series flips the format into a bold visual call-out, complete with unsolicited “advice” men seem to need, but never ask for.

Each frame replays a real-world quote and sharply counters it with truth, using sarcasm, contrast, and minimal design to make the message unavoidable.